Commercial Lifestyle Videography
⬜ Blacksmith Print Co. | Brand Intro Video
This film introduces the heart behind Blacksmith Print Co., a company built to solve the common frustrations wedding photographers face when ordering custom albums and large wall art.
Rooted in three foundational pillars—premium quality, curated product offering, and owner-driven support—this video tells the “why” behind the brand.
Shot with a cinematic, lifestyle-inspired look, this video captures the values that make Blacksmith different with storytelling and impactful imagery.
Tech Specs: 2 Cameras / Gimbal / 2 Light Set-Up / AI Background
Applications Used: Adobe Premiere / Adobe After Effects / Adobe Illustrator / Adobe Photoshop
⬜ Boomerang Tool Co. | ProCase Touch Fishing
Set against the calm waters of Georgia, this fly fishing video blends cinematic visuals with clean audio and polished product storytelling. The piece opens and closes with a direct-to-camera segment, introducing the new product in a format tailored for awards recognition and brand visibility for a National Trade Show.
The heart of the film captures a fly fisherman on a kayak—smooth, intentional camera work highlights both the serenity of the environment and the performance of the gear in real-world use. From wide landscape shots to tight, textured close-ups, every frame is built to showcase the product in action with clarity and style.
Though shot on location and outdoors, both video and audio quality remain broadcast-ready throughout. The final edit delivers a strong sense of place, a clear brand voice, and a visual narrative that feels both elevated and authentic.
Tech Specs: 2 Camera / Gimbal / Mono-Pod / Shot on Location
Applications Used: Adobe Premiere / Adobe Illustrator
⬜ Boomerang Tool Co. | ProCase Touch Hunting
This 60-second brand spot introduces the ProCase Touch with sleek, intentional cinematography and a bold, modern tone - perfect for hunters. The camera work is crisp and considered—balancing close-up product details with wider lifestyle context to show the case in action. Strategic use of shallow depth of field and dynamic handheld movement adds energy while keeping focus on the design and usability.
Clean, minimalist motion graphics call out key product features without disrupting the visual rhythm. Aerial footage adds scope and movement, tying the product to an active, on-the-go lifestyle. The color grading and music choices lean stylish and tech-forward—ideal for ProCase’s design-conscious target market.
Despite being an outside collaborator, I immersed myself in the brand’s vision to ensure every creative choice—aligned with their voice and audience. The result is a launch piece that not only showcases the product but, strengthens the brand’s identity with clarity and style.
Tech Specs: 2 Camera / Gimbal / Mono-Pod / Shot on Location
Applications Used: Adobe Premiere / Adobe After Effects / Adobe Illustrator
⬜ United Material Handlers | Project Highlight
UMH, a local company specializing in warehouse racking and material handling solutions. This video showcases their capabilities in manufacturing and designing warehouse solutions, such as pallet racks, push-back racks, carton flow, pallet flow, and automation systems.
The video emphasizes their commitment to quality, innovation, and customer service. Cornerstones for UMH's success.
Tech Specs: 1 Camera / Drone Coverage / Shot on Location
Applications Used: Adobe Premiere
⬜ Baby Trend | Passport Cargo Travel System
This video for Baby Trend blends sweeping drone shots, intimate close-ups, and light motion graphics to reflect the brand’s family-first values through clean, intentional storytelling. Every element—camera work, pacing, music, and tone—is crafted to connect with their ideal audience: modern, safety-conscious parents seeking both style and substance.
As a creative partner for over 5 years, I’ve helped shape Baby Trend’s visual identity across video and photography. From web and social media to packaging and campaigns, my work supports every touchpoint of their brand—bringing their values to life with clarity, warmth, and purpose.
Tech Specs: 3 Camera / Drone Coverage / Shot on Location
Applications Used: Adobe Premiere / Adobe After Effects / Adobe Illustrator / Adobe Photoshop
⬜ KEY-BAK | A "Reel" Story of American Ingenuity
This piece was crafted to tell the story of KEY‑BAK’s 75+ year legacy in American manufacturing—born from a rail yard safety solution and evolved into a trusted industrial brand.
I led the creative direction, blending historical narrative with modern visuals to create an emotional, purpose-driven brand film. Storytelling with dynamic macro photography and subtle motion graphics came together to reflect the petina and longevity behind the brand.
The result is a timeless visual story that honors KEY‑BAK’s heritage while building connection with a new generation of hardworking professionals.
As an outside creative partner, I was able to translate their voice and values into a polished piece that not only informs but also connects. This piece was intentionally slow paced to grab attention from a passerby in their corporate lobby.
Tech Specs: Macro Videography / Gimbal / Mixed Media / Shot on Location
Applications Used: Adobe Premiere / Adobe After Effects / Adobe Illustrator / Adobe Photoshop
⬜ Best Choice Products | Assembly Video Concept
As Photo/Video Supervisor at Best Choice Products, I created a scalable, on-brand format for our long-needed assembly videos.
Using a visually interesting corner of the warehouse, branded apparel, and multi-camera setups, we produced clear, engaging content that matched the playful tone of products like this laser tag set.
Light humor and clean visuals kept the videos approachable and fun, while the streamlined setup allowed us to film multiple products at once—essential for keeping up with our pace of launching a dozen new items per week.
The result was a repeatable system that delivered both clarity for customers and consistency for the brand.
Tech Specs: Multiple Camera / Studio Lighting / Gimbal / Mixed Media / Shot on Set
Applications Used: Adobe Premiere / Adobe After Effects / Adobe Illustrator
Description
Various Clients
My Approach & Style
My approach to commercial lifestyle videography is rooted in authenticity—telling real brand stories with precision. Every frame is intentional, designed to feel natural while holding attention and driving action.
With a marketing background, I understand what captures interest, builds trust, and converts. From bold, high-energy spots for outdoor brands to soft, emotional storytelling for lifestyle products, I adapt each video’s tone and strategy to fit the brand and the ideal audience.