My Resume

I joined Blacksmith Print Co. to help modernize and expand a luxury wedding and portrait album manufacturer serving professional photographers nationwide (B2B).

My role combined business development, marketing strategy, and creative direction, with a focus on scaling brand presence, optimizing lead generation, and producing high-quality content that reflects the competitive advantages of this premium album brand.

HIGHLIGHTS
• Managed complete lead generation workflows in Go HighLevel, Mailchimp, Instantly, Zapier, and Meta Ads. Developed targeted campaigns and automations that tripled lead volume year over year, doubled client growth, and increased projected 2025 sales by 30 percent.

• Directed a full rebrand, including a redesigned website, updated brand identity, and new copywriting. Strengthened brand presence and increased website traffic by 230 percent.

• Managed end-to-end lead generation workflows using Go HighLevel CRM, Mailchimp, Instantly, Zapier, and Meta Ads. Developed targeted campaigns, automated lead nurturing sequences, and optimized conversions - driving record breaking sales and client growth.

• Oversaw all trade show operations for the largest wedding photography and portrait expo, managing booth design, logistics, shipping, setup, and teardown. Delivered new marketing collateral, pricing guides, and social content on time and within budget.

• Produced branded photo and video content, including a brand story film, campaign assets, and a growing stock media library. Our newly developed email campaigns now average over 70 percent open rates.

• Conducted market research to identify an emerging niche, developed a rapid new product strategy, and achieved sixfold growth in a specialized segment, generating six-figure revenue gains within a single year.

I founded Holding & Co. Photography and built it into an award-winning luxury wedding and portrait brand serving clients across Southern California.

What began as a small creative venture grew into a six-person team known for cinematic storytelling, timeless imagery, and a premium client experience.

HIGHLIGHTS
• Established and scaled a high-end studio in a competitive market, booking 44 weddings in the first year and generating over $100K in revenue; achieved $600K+ in peak annual sales, placing H&Co among the top 1% of studios nationwide.

• Implemented a content strategy that grew multiple Instagram accounts to 10K+ followers through consistent posting and short-form video storytelling.

• Led all creative direction, team management, and client experience standards for a staff of six photographers and videographers. Designed all brand assets, including website, logo, and marketing collateral, to maintain a cohesive and elevated identity.

• Leveraged branding, automation, and paid advertising to drive consistent lead flow and engagement.

• Built lasting partnerships with brands such as Marriott Hotels, Union Bank, Bourns Inc., U.S. Navy, Firm Media, Yaamava’ Resort & Casino, City of Hope, Baby Trend, KEY-BAK, Boomerang Tool Company, and Sandals Church.

As Brand Manager at WCC, I led initiatives that modernized the company’s e-commerce, marketing, and product development strategies while unifying brand consistency across multiple channels.

I worked cross-functionally with marketing, engineering, and leadership to bring new ideas to market and strengthen the company’s visual identity, including; graphic design, messaging, social media, photography, and videography.

HIGHLIGHTS
• Oversaw the migration of KEY-BAK.com from WooCommerce to Shopify, ensuring smooth data transfer, SEO preservation, and an improved customer experience. Coordinated implementation of a Product Information Management (PIM) system to maintain consistent specs, descriptions, and messaging across platforms.

• Identified an emerging opportunity in the healthcare market, repurposing an existing product line to meet new safety and compliance needs. The launch became the company’s most successful product release in its history.

• Gained strong familiarity with Lean Manufacturing principles, including the use of a Kanban system for project management and weekly multi-department Gemba walks focused on improving workflow efficiency and collaboration.

• Managed all marketing channels, including email campaigns, paid social (Facebook Ads), and visual content creation. Built a photography and videography library by blending in-house production with external creative partners.

• Directed company-wide rebranding efforts, developing brand pillars, customer avatars, and a unified tone of voice that improved both B2B and DTC sales.

• Designed sales collateral and trade show materials across diverse industries—Hardware, Outdoor, Promotional Products, Fishing, Industrial, and Safety—ensuring each vertical communicated a clear and consistent brand message.

Built and led BCP’s first in-house photo and video production studio, driving multimillion-dollar growth through a complete visual rebrand and content overhaul.

Within my first year, annual revenue grew from $8M to over $10M as a direct result of improved product photography, videography, and A+ content across Amazon, Walmart, and our other platforms.

HIGHLIGHTS
• Established and managed all photo and video production, setting creative standards for product, lifestyle, and instructional content.

• Directed and produced weekly studio shoots, overseeing creative direction, props, wardrobe, and models to maintain consistent brand visuals.

• Managed and trained a 11-person photo/video team, improving workflow and quality through constant incremental process refinements and teaching.

• Delivered high-volume output—40 product listings and six videos weekly—while maintaining premium quality standards.

When I joined, the company had no digital assets, inconsistent branding, and no internal production capabilities. I introduced unified brand guidelines, redesigned the Accessory Export logo, and built a fully equipped photo studio from the ground up—purchasing lighting, cameras, and establishing workflows that elevated quality and efficiency.

I also partnered with leadership on new product development and market research to ensure designs and packaging aligned with emerging trends. The result was a cohesive, fashion-forward brand presence across retail, e-commerce, and trade show channels.

HIGHLIGHTS
• Directed all creative services across two brands, including branding, photography, packaging, tradeshows, and marketing strategy.

• Collaborated with the product development team to design packaging, research market trends, and refine merchandising for new product lines.

• Built and managed the company’s first in-house photo studio, producing product, lifestyle, and catalog photography that transformed online and retail presentation.

• Designed and oversaw a 20’x20’ CES trade show booth, combining environmental design, large-format graphics, and product displays.

• Managed a 4-person creative team and established brand standards to ensure consistent visuals across all print and digital channels.

Led marketing and brand development across five divisions serving multiple industries—including Outdoor, Hardware, Industrial Safety, Photography, and Promotional Products. Oversaw new product launches, creative direction, and trade show strategy for both B2B and B2C markets, helping elevate each brand’s visibility and sales performance.

While at WCC, I spearheaded the marketing and branding for the T-REIGN Outdoor line, handling everything from product design and packaging to POP displays, aisle violators, and promotional campaigns. I collaborated closely with the outdoor sales team to align creative and strategy, produced extensive lifestyle and product photography and catalogs. The company's first dedicated DTC e-commerce site T-REIGNoutdoor.com was launched.

I also led the rebrand of KB Innovative Products, ensuring consistency and a unified message across all verticals. My role required adaptability across diverse industries and audiences—managing trade shows, product development, and creative output under one cohesive brand vision.

HIGHLIGHTS • Directed all marketing and creative services for five brands across diverse industries, ensuring clear positioning and cohesive identity.

• Managed major trade show programs, including The Outdoor Retailer Show, National Hardware Show, SHOT Show, ASI, PPAI, ALOA, iCast, and others—overseeing booth design, logistics, and promotional materials.

• Collaborated with leadership and R&D in new product development, guiding product design, packaging, and retail merchandising strategy.

• Created and maintained brand style guides, packaging systems, catalogs, and promotional photography for multiple product lines.

• Supervised a small in-house creative team and external vendors, maintaining high-quality output across print, digital, and trade show collateral.

Bachelor of Arts degree in Visual Communications.
Completed in 2004.

Associate of Arts degree in Visual Communications.
Completed in 2002.